ilyanna Kerr

Terron Schaefer approached Pentagram to design the displays for the windows for Saks Fifth Avenue for the holiday season. The idea needed to connect the snowflakes and bubbles, which had been used previously whilst allowing for Saks to display its merchandise.

Harry Pearce and Naresh Ramchandani and their teams came up with a concept that divided the Saks store into two worlds, the subterranean world of the bubble makers and the imaginary world of the snow makers who inhabit the roof of the building. Connecting the two is a curious little girl called Holly who whilst shopping in Saks on Christmas Eve with her parents finds a door which allows her into both worlds. First she visits the cave full of fantastic machines operated by ‘beautiful people in beautiful gowns’. She then rides a bubble produced by the machines, which takes her to the roof where she meets the yetis that make the snow.

The windows were launched at a glittering reception which saw Fifth Avenue closed and ballerinas performing in the street. The story is captured in a book written by Pentagram’s Naresh Ramchandani and illustrated by Ilyanna Kerr, published by Harpercollins.

BUY ‘ Who makes the Snow?’

3D animation at Saks

‘Who makes the Snow?’ at Pentagram